Executives
  • General Manager
    Name:Chen Zong-Cheng
    Main Duties:
    • Formulate, analyze and implement the business policy of the Company.
    • Provide managerial advices to each department of the Company.
    • Oversee and manage the branch expansion and collect the market information.
    • Oversee and manage the formulation, evaluation and implementation of each business plan of the Company.
    • Formulate the mid-term and long-term development strategy.
    • Coordinate all departments with management system planning
  • Vice president, Finance and Accounting Division
    Name:Shen Hong-Yu
    Main Duties:
    • Oversee the financials and shares registration services of the Company.
    • Oversee the funding schedule and handle the transactions between the Company and banks.
    • Fulfill the short-term, mid-term and long-term plan of fund management.
    • Handle all the accounting and tax affairs of the company and budget planning task.
  • Vice President, Store Development Division
    Name:Ren Shi-Liang
    Main Duties:
    • Plan and evaluate new store expansion.
    • Investigate into the location for the new store opening.
    • Investigate into the market size
    • Design and decorate the branch.
    • Contract out the branch decoration and renovation.
  • Vice President, Business Planning Division
    Name:Lin Chun-Wen
    Main Duties:
    • Achieve annual goals of sales and profits through store operations management.
    • Implement the activities such as business plan, product display plan and promotion.
  • Assistant Vice President, Product Procurement Division
    Name:Kuo Hsu-Ling
    Main Duties:
    • Introduce and remove products from shelves, propose the promotional products periodically, and explore new suppliers.
    • Product differentiation from peers
    • Maintain the database of the suppliers.
  • Assistant Vice President, System Development Division
    Name:Wu Rai-Chin
    Main Duties:
    • Improvement of system automation and transmission of store operation information.
    • Administering the information system planning, development and management; allocating, installing, and removal of faults for the computer hardware and software system.
  • Assistant Vice President, Audit Office
    Name:Hsiao Li-Yuan
    Main Duties:
    • Responsible for examining and evaluating the effectiveness of the company's internal control system, and providing management information in a timely manner to facilitate more efficient execution of tasks.
    • Formulate and implement the annual audit plan and prepare the audit reports.
    • Track the improvement of abnormal situations after the inspection.and removal of faults for the computer hardware and software system.
  • Assistant Vice President, Supply Chain Management Division
    Name:Fan Di-Wei
    Main Duties:
    • Allocate and distribute products among the affiliated shops in the region.
    • Handle the imported merchandises for branches.
    • Provide logistics support to E-commerce activities(B to C).
    • Provide logistics support and product distribution management to the branches by the centralized logistic center(B to B).
  • Assistant Vice President, Human Resource Management Division
    Name:Cheng Chih-Yuan
    Main Duties:
    • Administering the personnel and administration affairs, such as the recruitment, employment and dismissal, education and training, evaluation and attendance management, payroll management of human resources.
    • Handle the employee welfare affairs according to the policies of Employee Welfare Committee.
    • Perform the duties relating to the office supplies procurement.
  • Assistant Vice President, Marketing planning Division
    Name:Lee Sheng-Yueh
    Main Duties:
    • Perform the duties, including improvement of services, sales promotion, customer management and analysis of other related business scope.
  • Director, Legal Office
    Name:Wang Shih-Chi
    Main Duties:
    • Manage the insurance of construction and rental contract.
    • Legal related matters, including review and enactment of both internal and external contracts, legal consultation, the litigation management, and the compliance of the domestic and international regulations by the company.