Vision

Beauty Not only offering fashion messages and products, but also providing skin care and maintenance services to fulfill customers’ desire for beauty.
Health Developing private brands such as ”EXPECT” and “PHILLIFE” etc. ,which are based on customers’ demand, and selecting quality MIT goods to satisfy customers’ desire for healthy products.
Fashion Surpassing competitors and simultaneously receiving foreign and domestic latest fashion messages to refine the products selection.
Convenience Providing various goods up to 40,000 items to improve the purchase convenience of the customers.
Favorable price Cooperating with the suppliers, utilizing channel networks and DM promotions to offer customers lower prices such as VIP prices and discount prices.