Milestones

Year Subject
1975 Establish first make-up grocery store in Tainan.
1993 Establish first branch in Kaohsiung; GM Mr. Chen Jhong-Chen join the team.
1994 Establish the chain system; set up 1st generation CIS.
1998 Operate 10 stores; upgrade the CIS to 2nd generation.
2002 Listed on the Taiwan OTC Exchange Market.
2006 Card-debt crisis in Taiwan; reform the stores to 3rd generation.
2009 Establish the headquarters in Taipei.
2012 Focus on management innovation; implement the program for 4th generation stores; further increase customer value.
2014 Operate 100 stores at the end of August.